SK WiLBUR, Founder of B.Brave
Wilbur Pack, Jr. founded SK WiLBUR in 1997, aiming to revolutionize fashion for working women. In 2011, he expanded into plus-size fashion. Pack then ventured into accessories, gaining recognition for his distinctive bag
designs carried by celebrities like Keke Palmer,Jasmine Guy, and Oscar nominated actress Gabourey Sidibe.
In 2022, he launched B.Brave by SK WiLBUR, featuring vibrant backpacks with original comic
book artwork and digital content. Pack's memorable guerrilla sidewalk fashion shows
during NY Fashion Week garnered press coverage in several media outlets and
visibility within the fashion industry. He also supports social causes like The
HOPE Program and the Black Accessory Designers Alliance, Inc., a non-profit
organization that celebrates accessory designers of color he co-founded in 2016. Learn more about BADA here. His backpacks are featured in cultural institutions and retail outlets, like
Harlem’s Schomburg Center for Research in Black Culture, the Houston Museum for
African American Culture, and the Muhammad Ali Center.